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Why Use Videos In Marketing

When you can deliver a short video to explain something important to your audience that would take more time to explain in print, you’re giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It’s not seen as easy to do because there are some tools needed and some thought must go into the production of the video. But don’t worry, it’s not really that difficult to do.

Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and solidify your authority in your niche.

If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand’s recognition. It is said that it takes a new person at least seven times seeing your brand before they begin to remember it. That’s why even when people don’t click on the video and watch it, they’ll still get some of the information into their head if it’s branded well.

And, if you get the headline right, they might share it, which spreads your message even further.

Video marketing is very effective. But when you create marketing videos, it’s important to understand who your audience is, what they want, what they need and how your information solves their problems better than your competition does.

Once you have determined your target audience, narrowed down your subject matter, and you know what message you want to convey to your audience, it’s time to create a very targeted video that’s a maximum of two to five minutes long. That’s about the highest attention span most audiences have. It may not seem a long time, but it gives you a good deal of time to provide value, relevancy and the quick solutions that your audience desires.

The most important aspects of marketing videos is that people can clearly see and hear what’s happening. That means lighting and audio are important. Today it’s not hard to find an affordable camera. Odds are, the camera on your smartphone is good enough.

Businesses that use videos in their marketing are seeing a huge increase in return on investment. Videos increase conversions, so it makes sense to learn as much as you can about video marketing.

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